WHAT IS THE BOOK ABOUT?

Customer Care & Feeding (CC&F) is a system of selling for business-to-business sales reps who want to

• Grow their careers, and
• Increase their income.

CC&F is based on the concept that if sales reps help their customers be profitable – and only work with customers they can help be profitable – then profitability for the reps and their companies will follow.

WHAT DO YOU GET?

• Examples and tips from successful sales professionals in the foodservice distribution industry (one of the most challenging selling environments!).

• Guidelines and advice ranging from what to do before you make that first call and how to build and maintain a customer relationship once you are No. 1 in the account.

• Quizzes and discussion topics to support the wealth of ideas and ensure a valuable learning experience.

Click on the “Quizzes and Discussion Topics” tab to download these quizzes and discussion topics at no charge for your own use.

The principles of CC&F apply to face-to-face selling relationships in any industry.